Portfolio

Strategy, execution and measurement

Detailed case studies: objectives, audience, channel strategy, execution and verified outcomes.

Objectives
Audience
Channel strategy
Measurement

Showing 16 projects.

Case Studies
Case Study: A Festival Campaign System for Premier. Premier Happy Ugadi web banner offering 30% off
How one consistent layout system produced Ugadi, Pongal and Republic Day promotions for an online dhoti store.
- Campaign creative
- Social media design
- Web banners
View Project Case Study: A Festival Campaign System for Premier
Case Studies
Case Study: Launching TRAKOM School Bus Tracking Content. TRAKOM School Bus GPS Tracking Solution post
Turning a product with three audiences (parents, drivers, schools) into one clear, repeatable content set.
- Campaign creative
- Landing page design
- Web banners
View Project Case Study: Launching TRAKOM School Bus Tracking Content
Case Studies
Case Study: Explaining a Workforce App with IMPRINT. IMPRINT 360 Workforce Automation post
A social post, infographic and landing page that explain field-workforce automation in plain language.
- Social media design
- Infographic design
- Landing page design
View Project Case Study: Explaining a Workforce App with IMPRINT
Case Studies
Case Study: A Print and Web System for ETTFOS. Mockup of the ETTFOS tri-fold brochure
One navy-and-gold look carried across a brochure, event signage, a roll-up banner and landing pages.
- Brochure design
- Signage design
- Landing page design
View Project Case Study: A Print and Web System for ETTFOS
Case Studies
Case Study: Always-On Sales Creatives for RR Brothers & Logistics. RR Brothers post announcing an LCL consolidation service
A fast-turnaround system for sailing updates, route flyers and multilingual posts for a freight forwarder.
- Social media design
- Flyer design
- Multilingual layouts
View Project Case Study: Always-On Sales Creatives for RR Brothers & Logistics
Performance Marketing
Meta Ads Lead Generation for Real Estate. Cover graphic for the case study: Meta Ads Lead Generation for Real Estate
Weekly Meta Ads lead-generation campaigns for real estate clients, run on about ₹30,000 a week.
- Meta Ads
- Lead generation
- Campaign management
View Project Meta Ads Lead Generation for Real Estate
Performance Marketing
Google Ads Search Campaigns for Logistics and Real Estate. Cover graphic for the case study: Google Ads Search Campaigns for Logistics and Real Estate
Search campaigns that capture high-intent inbound leads for logistics and real estate clients, on about ₹80,000 a month.
- Google Ads (Search)
- Keyword targeting
- Lead generation
View Project Google Ads Search Campaigns for Logistics and Real Estate
Performance Marketing
Paid Campaigns for Five B2B Technology Products. Cover graphic for the case study: Paid Campaigns for Five B2B Technology Products
Meta Ads and Google Ads across five B2B product lines, including TRAKOM, IMPRINT, AFM and VTMS.
- Meta Ads
- Google Ads
- Budget management
View Project Paid Campaigns for Five B2B Technology Products
Email Marketing
Email Retargeting Campaign and Results Analysis. Cover graphic for the case study: Email Retargeting Campaign and Results Analysis
A retargeting email campaign analysed with campaign and Bitly tracking data: 3,835 sends and 481 unique clicks.
- Email marketing
- Retargeting
- Link tracking
View Project Email Retargeting Campaign and Results Analysis
Email Marketing
International B2B Email Outreach for Freight Routes. Cover graphic for the case study: International B2B Email Outreach for Freight Routes
Lead-generation and outreach campaigns for freight routes, including India–Australia container bookings.
- Email outreach
- Mailchimp
- Zoho Campaigns
View Project International B2B Email Outreach for Freight Routes
Marketing Strategy
Digital Marketing Strategy and Technical SEO Audit for ippai.org. Cover graphic for the case study: Digital Marketing Strategy and Technical SEO Audit for ippai.org
A website performance report, technical SEO audit and full-funnel marketing plan with a budget for an industry association's website.
- Technical SEO audit
- Marketing strategy
- Budget planning
View Project Digital Marketing Strategy and Technical SEO Audit for ippai.org
SEO
Website Performance and Competitor Benchmarking Report. Cover graphic for the case study: Website Performance and Competitor Benchmarking Report
A 42-slide report comparing website traffic and search visits against four global competitors.
- Competitor benchmarking
- SEO analysis
- Reporting
View Project Website Performance and Competitor Benchmarking Report
SEO
Technical SEO Audit Review of a 10,000-Page Website. Cover graphic for the case study: Technical SEO Audit Review of a 10,000-Page Website
A review of a 10,000-page audit with 25,794 issues, used to prioritise on-page, off-page and metadata fixes.
- Technical SEO audit
- On-page SEO
- Metadata review
View Project Technical SEO Audit Review of a 10,000-Page Website
SEO
SEO Work and Monthly Acquisition Reporting. Cover graphic for the case study: SEO Work and Monthly Acquisition Reporting
Keyword research, on-page and off-page SEO, and monthly reports across every acquisition channel.
- Keyword research
- On-page SEO
- Off-page SEO
View Project SEO Work and Monthly Acquisition Reporting
Email Marketing
Monthly Work & Marketing Report: Email Campaigns, Design and SEO. Slide 1: cover, September & October Monthly Work & Marketing Report, beside an illustrated presenter at a chart board
An 11-slide monthly report covering blog designs, email and retargeting campaigns with read statistics, social design and SEO activity. Click to preview.
- Email marketing
- Retargeting
- Link tracking
Preview Presentation Monthly Work & Marketing Report: Email Campaigns, Design and SEO
Digital Marketing
Monthly Marketing Channels Traffic Report (Competitor Benchmark). Slide 1: cover, Monthly Marketing Channels Traffic Report for March, April and May
A 31-slide report comparing a company website with four competitors across seven traffic channels over three months. Click to preview.
- Competitor benchmarking
- Channel analysis
- Reporting
Preview Presentation Monthly Marketing Channels Traffic Report (Competitor Benchmark)

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