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Kavin P

Case Studies

Case Study: Launching TRAKOM School Bus Tracking Content

Turning a product with three audiences (parents, drivers, schools) into one clear, repeatable content set.

Overview

TRAKOM is a school bus GPS tracking product with a parent app, driver app and admin dashboard. The marketing had to speak to schools while reassuring parents.

Objective

Explain a multi-user product clearly and give schools a simple next step: request a demo or enquire.

Approach

Use a calm green palette linked to the brand mark, lead with the offer and the problem, then break features into icon blocks grouped by audience: parents, schools and drivers.

Execution

Produced a GPS tracking offer post, a blog-style web banner on modern schools and bus tracking, and two long-form landing pages covering deliverables, features and benefits for schools.

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