Career timeline

1. Mar 2025 – Jun 2025

   Graphic Designer

   IPPAI (Independent Power Producers Association of India)

   Bengaluru, India · On-site

   • Designed event creatives for energy and power-industry conferences: banners, brochures, presentations and social assets aligned to sponsor and organiser branding.
   • Developed visual communication materials for seminars and workshops, delivered on time for high-profile industry events.
   • Designed and generated 100+ certificates in Adobe InDesign using data-merge automation, and produced sponsor and client collateral such as posters and business cards.
   • Authored a website performance report, a technical SEO audit and a full-funnel digital marketing strategy and budget plan (SMM, SEM, SEO, content marketing, landing pages, SMS) for ippai.org, projecting 20–30% traffic growth and 30+ qualified leads per month.

   • Event design
   • Adobe InDesign
   • Technical SEO audit
   • Marketing strategy

2. Mar 2024 – Mar 2025

   Sr. Executive — Digital Marketing & Design

   ALS India

   Bengaluru, India · On-site

   • Created social banners, brochures, event creatives and email assets in Adobe Creative Suite and Mautic to support integrated marketing campaigns.
   • Built a 42-slide website performance and competitor benchmarking report covering 263,002 visits and 57,264 search visits against Eurofins, SGS, Intertek and Bureau Veritas.
   • Reviewed a 10,000-page technical SEO audit (25,794 issues) covering on-page, off-page and metadata gaps, and used the findings to prioritise content and technical SEO fixes.
   • Managed Hostinger web hosting, campaign email segmentation and A/B testing to improve marketing performance metrics.

   • ALS Core Value Award (Aug 2024)

   • Adobe Creative Suite
   • Mautic
   • SEO audit
   • Competitor benchmarking
   • Email A/B testing

3. Sep 2023 – Feb 2024

   Marketing Specialist

   ETTFOS

   United Arab Emirates · Remote

   • Led email outreach and automated workflows through Zoho and Mautic; built and maintained WordPress websites, improving site UX to support lead engagement.
   • Ran market research, competitor analysis and web scraping for intelligence gathering; produced banners, social assets, email templates and sales collateral.

   • Zoho
   • Mautic
   • WordPress
   • Market research
   • Web scraping

4. Jun 2022 – Sep 2023

   Graphic Designer & SEO Executive

   Asti Infotech

   Bengaluru, India · On-site

   • Planned and executed Meta Ads and Google Ads campaigns (about ₹60,000 managed budget) across 5 B2B technology product lines (TRAKOM, IMPRINT, AFM, VTMS), generating 15+ qualified leads for the sales pipeline.
   • Designed blog graphics, social creatives, promotional emailers, standees and UI assets for offline and online B2B events.
   • Executed and analysed an email retargeting campaign: 3,835 sends, 1,238 reads (32.28% read rate) and 481 unique clicks, using campaign and Bitly tracking data.
   • Performed keyword research, on-page and off-page SEO, metadata and FAQ optimisation, internal and external linking, guest blogging and database segmentation; compiled monthly acquisition reports across direct, email, referral, social, organic, paid search and display channels.
   • Presented monthly digital marketing growth reports to leadership and maintained daily work-tracking reports across the design and SEO workflow.

   • Meta Ads
   • Google Ads
   • SEO
   • Email retargeting
   • Graphic design

5. Oct 2021 – May 2022

   Digital Marketing Executive

   Bright Bridge Infotech

   Coimbatore, Tamil Nadu, India · Remote

   • Spearheaded SEO, social media marketing and Mailchimp email campaigns with A/B testing, personalised content and audience segmentation to boost open and click-through rates.
   • Created SEO-friendly, visually compelling content for Shopify and WordPress sites and multiple social channels; produced brochures, presentations and creative assets for Chinese and Russian markets.
   • Used Google Analytics, HubSpot and SEMrush to track performance and identify growth opportunities; managed Shopify and WooCommerce integrations and UX/UI enhancements to lift conversion.

   • SEO
   • Mailchimp
   • Shopify
   • WordPress
   • Google Analytics
   • HubSpot

6. Sep 2018 – Sep 2021

   Freelance Graphic Designer & Lead Generation Specialist

   RR Brothers & Logistics

   Freelance

   • Ran real estate Meta Ads lead-generation campaigns on a budget of about ₹30,000 per week, generating 200+ enquiries per week.
   • Ran Google Ads search campaigns (about ₹80,000 monthly budget) for logistics and real estate clients to drive high-intent inbound leads.
   • Ran international B2B lead-generation and email outreach campaigns (including India–Australia container booking routes) using Mailchimp and Zoho Campaigns.
   • Created multilingual campaign creatives (English, Hindi, Tamil, plus Chinese- and Russian-market adaptations), presentations, flyers and social posters.
   • Built, hosted and deployed WordPress websites from scratch and maintained ongoing brand and web presence for clients.

   • Meta Ads
   • Google Ads
   • Lead generation
   • Multilingual design
   • WordPress

Education

• In progress, 2026 – 2027

  AI-Powered Digital Marketing Certificate Program

  SP Jain School of Global Management (with Simplilearn)

• 2018 – 2020

  M.E. CAD/CAM

  Bannari Amman Institute of Technology (Anna University)

• 2015 – 2018

  B.E. Mechanical Engineering

  Bannari Amman Institute of Technology (Anna University)