Skills & tools
What I work with
Skills by discipline and the tools I use every day. No percentage bars, just what I actually do.
Tools & platforms
Marketing & Ads
Meta Ads Manager
Google Ads
Google Analytics
Google Search Console
HubSpot
Mailchimp
Mautic
Zoho Campaigns
Bitly
Unbounce
SEO & Keyword Research
SEMrush
Moz
Ubersuggest
Serpstat
SE Ranking
Similarweb
Search Atlas
Mangools
SpyFu
Majestic
Answer The Public- SEOptimer
SEO SiteCheckup
Web & Deployment
WordPress
Elementor
Shopify
WooCommerce
Hostinger
Design & Creative
Adobe Illustrator
Photoshop
InDesign
Adobe XD
Adobe Express
Canva
Crello
Placeit
Pixelied
Icons8
Flaticon
Stock, Video & Audio
Envato Elements
Freepik
iStock
Depositphotos
Rawpixel
123RF
Storyblocks
InVideo
Podcastle
Epidemic Sound
AI & Writing
Google Gemini
Claude
Grammarly
QuillBot
Wordtune
VidIQ
Presentation & Learning
Microsoft PowerPoint
Slidebean
SlideShare
LinkedIn Learning
Skillshare
- Sourced and administered a 70+ tool SEO, design and AI marketing stack through bundled licensing to reduce software spend.
- Currently learning: Power BI and Excel analytics (in progress).
Skills
Creative Campaigns & Design
Ad copy, visual concepts and brand assets for social, email and events.
- Campaign development
- Ad copy
- Social creatives
- Brochures & event collateral
- Email design
- Presentation & pitch decks
- Multilingual creatives
Paid Performance Marketing
Meta Ads and Google Ads planning, budgets and lead generation.
- Meta Ads
- Google Ads (Search)
- Budget management
- Lead generation
- Retargeting
SEO
On-page, off-page and technical SEO, plus emerging AEO/GEO.
- Keyword research
- On-page SEO
- Off-page SEO
- Technical audits
- Metadata & FAQ optimisation
- Internal/external linking
- AEO / GEO
Websites & Hosting
Building, hosting and optimising websites end to end.
- WordPress
- Elementor
- Domain & DNS setup
- Hosting & deployment
- Open-source software deployment
- UX optimisation
- HTML/CSS fundamentals
Email Marketing & Automation
Campaigns, automated workflows and testing.
- Segmentation
- A/B testing
- Automated workflows
- Retargeting emails
- Campaign reporting
AI-Enabled Marketing
AI for analysis, reporting, content and presentations.
- Data analysis with AI
- Reporting
- Presentation design
- Content & video generation
- Prompt engineering
Research & Reporting
Market, competitor and performance insight turned into decisions.
- Competitor benchmarking
- Market research
- Web scraping
- Monthly growth reports
- Acquisition reporting
Want the full list with experience and certifications?
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