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Kavin P

Case Studies

Case Study: A Festival Campaign System for Premier

How one consistent layout system produced Ugadi, Pongal and Republic Day promotions for an online dhoti store.

Overview

Premier sells dhotis and fashion fabrics online. Festivals are key selling moments, so the creatives needed to be produced quickly while staying recognisably Premier.

Objective

Support festival sales online with timely, on-brand creatives across stories, banners and feed posts.

Approach

Define a fixed header (logo and tagline), reuse the same model photography and give each creative a single offer and a single shop-now action. Festival motifs and a seasonal colour change signal the occasion without changing the brand.

Execution

Delivered web banners and vertical stories for Ugadi, Pongal and Republic Day, each with its own offer or code, plus a product-benefit post highlighting anti-bacterial, zero dust absorption and quick-dry features.

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