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Kavin P

Digital Marketing

Monthly Marketing Channels Traffic Report (Competitor Benchmark)

A 31-slide report comparing a company website with four competitors across seven traffic channels over three months. Click to preview.

Overview

A competitor benchmarking report on web traffic for March to May. For each of seven marketing channels (direct, email, referrals, social, organic search, paid search and display ads), the deck compares the company's website with four competing sites on four measures: traffic, average visit duration, pages per visit and bounce rate. Every channel follows the same slide pattern, so a reader can move between channels and metrics easily. Dark and mint colour blocks frame each analytics chart.

Objective

Show where the company's traffic stands against competitors in each channel, so marketing effort could be focused where gaps appeared.

Approach

Pull the same four metrics for each channel and each competitor, then present them in a repeated layout so channels can be compared quickly.

Results

  • Scope: 7 channels, 4 metrics each, 5 websites compared, March to May.

Preview the presentation

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