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Kavin P

Email Marketing

Monthly Work & Marketing Report: Email Campaigns, Design and SEO

An 11-slide monthly report covering blog designs, email and retargeting campaigns with read statistics, social design and SEO activity. Click to preview.

Overview

A monthly work and marketing report prepared for the leadership team at Asti Infotech. It summarises the month's blog designs for four products, then walks through each email campaign for TRAKOM and IMPRINT with the figures straight from the email platform: emails sent, read counts and read rate, a segment comparison chart, click counts and Bitly link tracking. A short social design slide lists the creatives produced. The deck uses a mint and charcoal colour scheme with illustrated section slides. Internal links to shared documents and the contact database are left out of this public version.

Objective

Show leadership what was produced each month and how the email campaigns performed, using the platform's own numbers.

Approach

Group the month's work by activity, show each campaign's statistics beside its subject line and link-tracking data, and keep every section on one slide so the whole month reads quickly.

Results

  • Campaign 1: 42,769 emails sent, 449 read (1.05% read rate).
  • Retargeting campaign 2: 3,835 sent, 1,238 read (32.28% read rate), 481 unique clicks.
  • School transport campaign: 1,458 sent, 62 read (4.25% read rate).
  • Retargeting campaign 1.1: 596 sent, 20 read (3.36% read rate).

Preview the presentation

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