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Kavin P

Email Marketing

Email Retargeting Campaign and Results Analysis

A retargeting email campaign analysed with campaign and Bitly tracking data: 3,835 sends and 481 unique clicks.

Overview

Executed and analysed an email retargeting campaign for Asti Infotech's products, using campaign reports and Bitly link tracking to measure what readers did.

Objective

Re-engage existing contacts and measure which messages and links drew attention.

Approach

Send the retargeting campaign, track clicks with Bitly and campaign data, then report reads and clicks.

Results

  • 3,835 emails sent.
  • 1,238 reads (32.28% read rate).
  • 481 unique clicks.

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