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Kavin P

Marketing Strategy

Digital Marketing Strategy and Technical SEO Audit for ippai.org

A website performance report, technical SEO audit and full-funnel marketing plan with a budget for an industry association's website.

Overview

While working as a graphic designer at IPPAI, authored a website performance report, a technical SEO audit and a full-funnel digital marketing strategy and budget plan for ippai.org.

Objective

Give the association a clear plan to grow website traffic and qualified leads.

Approach

Review how the site performs today, audit technical SEO, then plan the funnel across social, search, content, landing pages and SMS, with a budget for each part.

Results

  • Plan covers SMM, SEM, SEO, content marketing, landing pages and SMS.
  • Projection in the plan (not an achieved result): 20–30% traffic growth and 30+ qualified leads per month.

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