Freelance service
Freelance performance marketer
Performance marketing is about paying for outcomes you can measure. I work across paid search, paid social, landing pages and tracking, so you know which spend produces leads or sales and where to move budget next. If you need a single channel expert, the Google Ads and Meta Ads pages cover those. This page is for the planning and measurement that ties channels together.
Who it’s for
Is this the right fit?
- Businesses running several paid channels with no single view of results
- Founders who want a plan for how much to spend and where
- Teams that need cleaner tracking before they scale ad spend
- Companies that want regular, honest reporting from one accountable person
What’s included
How I can help
Channel and budget plan
Where paid search, paid social and retargeting fit your goals, with a testing budget and clear rules for scaling or stopping.
Measurement framework
Definitions of a lead, a qualified lead and a sale, plus the events, UTMs and reports needed to track them.
Funnel and landing page review
Where visitors drop off between ad, page, form and follow-up, and what to test first.
Cross-channel reporting
One report that shows spend, leads, cost per lead and quality across channels, with notes on what to change.
Creative and offer testing
A structured test calendar for messages, offers and formats, with decisions recorded.
Hands-on campaign management
I can run the Google and Meta campaigns myself, or guide your team or agency.
Process
How we would work together
- 01
Baseline
Review current spend, tracking and results, and agree what success means.
- 02
Plan
Set channel roles, budgets, tests and the reporting you will use to decide.
- 03
Run and test
Launch or improve campaigns and run tests in a planned order.
- 04
Decide
Monthly reviews that end in clear actions: scale, fix, pause or test.
What you receive
- Measurement plan and tracking setup
- Channel and budget plan
- Test calendar
- Cross-channel dashboard or report
- Monthly review with recommended actions
Tools I use
- Google Ads
- Meta Ads Manager
- Google Analytics
- HubSpot
- Unbounce
- Bitly
Pricing and scope
A measurement and planning project is priced as a fixed scope. Ongoing management is a monthly fee separate from ad spend, which you pay directly to each platform. I send a written quote after the discovery call.
Not sure what you need yet? Describe your goal and I will tell you honestly whether this is the right service.
Working worldwide, remotely
Clients in the US, UK, UAE, Ireland, Canada, Australia and India
I’m based in Bangalore, India and work remotely, with no local offices abroad. Working hours are Monday – Friday, 9am – 5pm India time (IST, UTC+5:30). Projects run on written updates, shared reports and scheduled calls, so time zones rarely slow things down.
- United States
- Canada
- United Kingdom
- Ireland
- United Arab Emirates
- Australia
- India
Country-specific notes on time zones, privacy and email rules: United States and Canada · United Kingdom and Ireland · United Arab Emirates and Dubai · Australia · India
Frequently asked questions
What is the difference between a performance marketer and a Google Ads expert?
A Google Ads expert focuses on one channel. A performance marketer plans and measures across channels, tracking and landing pages, and may also run the campaigns.
Do you work on commission or pay-per-lead?
My default is a fixed fee. Outcome-based pricing can work in some cases, but it needs clear definitions and tracking, so we would agree it in writing first.
Can you take over tracking before we scale spend?
Yes. Fixing tracking is often the best first step because decisions depend on it.
Do you report in my currency and time zone?
Reports show your platform currency, and I schedule review calls in overlapping hours or send recorded walkthroughs.
Guides to read first
Talk about performance marketing for your business
Tell me about your goals, market and budget. I will reply with an honest view of what is realistic and what I would do first.