Freelance service
Freelance Meta Ads specialist for Facebook and Instagram
I run Facebook and Instagram advertising for businesses that need leads, not just likes. Campaigns are built around a clear offer, tested creative and tracking that shows which ads bring real enquiries, with attention to lead quality as well as cost.
Who it’s for
Is this the right fit?
- Businesses that need a steady flow of enquiries from social audiences
- Real estate, logistics and service businesses that sell through conversations
- B2B companies that want to reach decision makers and retarget website visitors
- Brands whose ads get impressions and clicks but few good leads
What’s included
How I can help
Campaign planning
Objectives, audiences and budgets matched to your sales process, with a testing plan instead of guesswork.
Lead generation setup
Instant forms or website landing pages, depending on which gives you better quality leads, with a follow-up process so leads do not go cold.
Creative direction and testing
Concepts, copy and formats tested against each other, with refreshes before ad fatigue sets in.
Retargeting
Audiences built from website visitors, engagers and customer lists, with sensible exclusions and frequency control.
Pixel and conversion tracking
Events set up and checked so optimisation is based on real actions, respecting consent requirements.
Lead quality review
Regular checks with your sales team about which campaigns produce enquiries that turn into customers.
Process
How we would work together
- 01
Offer and audience
We define who you want to reach, what you offer and what a good lead looks like.
- 02
Tracking and launch
Pixel, events and forms are set up and tested, then campaigns go live at a controlled budget.
- 03
Test and learn
Creative and audiences are tested in a structured way, and weak ads are replaced.
- 04
Review with sales feedback
Reports combine platform data with your feedback on lead quality.
What you receive
- Campaign and audience plan
- Live campaigns with tracking
- Creative briefs or ad assets
- Lead follow-up process outline
- Monthly report with lead quality notes
Tools I use
- Meta Ads Manager
- Google Analytics
- Bitly
- Canva
- Adobe Photoshop
Pricing and scope
I charge a management fee separate from ad spend, which you pay to Meta from your own ad account. Creative production, if you want it from me, is scoped separately. After a discovery call I send a written quote based on campaigns, creative volume and reporting needs.
Not sure what you need yet? Describe your goal and I will tell you honestly whether this is the right service.
Working worldwide, remotely
Clients in the US, UK, UAE, Ireland, Canada, Australia and India
I’m based in Bangalore, India and work remotely, with no local offices abroad. Working hours are Monday – Friday, 9am – 5pm India time (IST, UTC+5:30). Projects run on written updates, shared reports and scheduled calls, so time zones rarely slow things down.
- United States
- Canada
- United Kingdom
- Ireland
- United Arab Emirates
- Australia
- India
Country-specific notes on time zones, privacy and email rules: United States and Canada · United Kingdom and Ireland · United Arab Emirates and Dubai · Australia · India
Frequently asked questions
Are Meta leads good quality?
They can be, if the offer and form are designed for it. I measure lead quality with your sales feedback, not only cost per lead.
Do you design the ad creatives?
I can brief designers or produce creatives myself, since design is part of my background. We agree this in the scope.
Can you run both Facebook and Instagram?
Yes. Campaigns run across both through Meta Ads Manager, with placements chosen to suit each objective.
How quickly will I see leads?
Ads can produce enquiries within days, but the first weeks are for learning. I set expectations for each account after the first test.
Talk about meta ads for your business
Tell me about your goals, market and budget. I will reply with an honest view of what is realistic and what I would do first.