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Kavin P

Freelance service

Freelance B2B lead generation specialist

I help B2B companies build a repeatable way to find, attract and qualify the right buyers. That can combine paid search, LinkedIn and Meta ads, email outreach, landing pages and lead follow-up. The goal is conversations with the right people, not a long list of contacts.

Who it’s for

Is this the right fit?

  • B2B technology and IT service companies selling to businesses
  • Logistics, freight and trade companies looking for international enquiries
  • Consultancies and professional service firms with a small sales team
  • Founders who rely on referrals and want a second source of leads

What’s included

How I can help

  • Ideal customer profile

    A written definition of who you sell to, what they search for and what makes them a good fit, agreed with your sales team.

  • Offer and landing pages

    A clear offer and pages built to turn visitors into enquiries, with forms that qualify without scaring people off.

  • Paid acquisition

    Google Ads and social campaigns aimed at buyer intent, with spend tied to cost per qualified lead.

  • Outbound email sequences

    Researched, personalised and compliant outreach to a defined audience, with replies handled by your team.

  • Lead qualification and handover

    Simple scoring, a shared definition of qualified, and a follow-up process so sales acts on leads quickly.

  • Pipeline reporting

    Reports from first touch to opportunity, so you see which sources produce real deals.

Process

How we would work together

  1. 01

    Define the buyer

    Agree on target accounts, roles and the problems you solve for them.

  2. 02

    Build the path

    Create the offer, landing pages, tracking and follow-up before driving traffic.

  3. 03

    Launch channels

    Start with one or two channels, such as search ads and email, and measure before adding more.

  4. 04

    Qualify and review

    Review lead quality with sales every month and shift effort to what works.

What you receive

  • Ideal customer profile
  • Lead generation plan by channel
  • Landing pages and forms
  • Outbound sequences or ad campaigns
  • Qualification and handover process
  • Pipeline report

Tools I use

  • Google Ads
  • Meta Ads Manager
  • HubSpot
  • Zoho Campaigns
  • Mautic
  • Mailchimp
  • Unbounce

Pricing and scope

A lead generation plan and set-up is a fixed project. Running campaigns is a monthly fee, with ad spend paid by you directly to the platforms. I do not guarantee a number of leads or meetings. We agree the targets we will measure against, and I send a written quote after the discovery call.

Not sure what you need yet? Describe your goal and I will tell you honestly whether this is the right service.

Working worldwide, remotely

Clients in the US, UK, UAE, Ireland, Canada, Australia and India

I’m based in Bangalore, India and work remotely, with no local offices abroad. Working hours are Monday – Friday, 9am – 5pm India time (IST, UTC+5:30). Projects run on written updates, shared reports and scheduled calls, so time zones rarely slow things down.

  • United States
  • Canada
  • United Kingdom
  • Ireland
  • United Arab Emirates
  • Australia
  • India

Country-specific notes on time zones, privacy and email rules: United States and Canada · United Kingdom and Ireland · United Arab Emirates and Dubai · Australia · India

Frequently asked questions

Do you sell lists of contacts?

No. I help you reach the right people through ads, content and compliant outreach, and I do not sell or scrape personal data to build lists.

Can you guarantee a number of leads?

No. Results depend on your offer, market and sales follow-up. I commit to a plan, tracking and honest reporting.

Do you do appointment setting or cold calling?

My focus is digital channels: ads, landing pages and email. Your team handles calls, or we agree who does what in the scope.

Do you have experience with logistics or technology companies?

Yes. My experience includes lead generation for logistics and real estate clients and paid campaigns for B2B technology products. The details are on my experience page.

Talk about b2b lead generation for your business

Tell me about your goals, market and budget. I will reply with an honest view of what is realistic and what I would do first.