Digital Marketing
What Is Conversion Rate Optimization (CRO)?
By Kavin P · · 1 min read
If you wonder what is conversion rate optimization, think of it as getting more results from the visitors you already have.
The idea
Conversion rate is the share of visitors who complete a goal, such as sending an enquiry or buying. CRO improves that share through research and testing.
A simple process
- Pick a goal: one action per page.
- Study behaviour: use analytics, recordings and feedback to see where people drop off.
- Form a hypothesis: "A shorter form will increase enquiries."
- Test: change one thing and compare.
- Learn: keep what works and repeat.
Common improvements
- A clear headline that matches the ad or search that brought the visitor
- One prominent call-to-action button
- Fewer form fields
- Proof such as real reviews and project examples
- Faster loading on mobile
Avoid common mistakes
Do not test many changes at once, stop tests too early or copy another site without checking your audience.
Needs traffic
Tests need enough visitors to be reliable. If your traffic is small, make evidence-based improvements and track the change over time.
Read about landing page conversion tips for ideas you can apply today.
Frequently asked questions
What is a good conversion rate?
It varies by industry, offer and traffic source, so compare against your own past results.
How much traffic do I need for A/B testing?
You need enough visitors and conversions for a reliable result, so low-traffic sites should focus on evidence-based improvements.
What is the easiest CRO win?
Making the call to action clear and shortening forms are common quick improvements.
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