SEO
On-Page SEO Checklist: 12 Things to Fix
By Kavin P · · 1 min read
This on-page SEO checklist helps you improve any page in under an hour. Work through it page by page.
Content and keywords
- Choose one main keyword per page.
- Put it in the title, the H1 and the first paragraph, naturally.
- Answer the searcher's question clearly and early.
- Add related terms and questions people ask.
Tags and structure
- Write a unique title under about 60 characters.
- Write a meta description that invites the click.
- Use one H1 and logical H2 and H3 headings.
- Keep the URL short and readable.
Media and links
- Add descriptive alt text to images.
- Compress images so pages load quickly.
- Link to related pages on your site with clear anchor text.
- Link out to helpful sources where it adds value.
Quality check
Read the page as a visitor. Is it useful, easy to scan and trustworthy? Search engines reward pages that satisfy the reader, not pages stuffed with keywords.
Track the result
Check impressions and clicks in Google Search Console after a few weeks. Update pages that rank on page two with extra detail.
See how I approach search in my SEO and content work or ask for an audit.
Frequently asked questions
What is on-page SEO?
On-page SEO is improving the content, tags, structure and links of a page so search engines and readers understand it.
How many keywords should I target per page?
Target one main keyword and a few closely related phrases that fit naturally.
How long should a meta description be?
Around 150 to 160 characters is a good guide, but write it to help people decide to click.
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