Marketing Analytics
Marketing KPIs to Track Each Month
By Kavin P · · 1 min read
Choosing the right marketing KPIs to track keeps reporting short and useful.
Start from the goal
Your KPIs should show progress toward a business goal, not just activity.
Awareness KPIs
- Website sessions by source
- Impressions and reach
- Branded search growth
Engagement KPIs
- Click-through rate
- Engagement rate on social posts
- Email open and click rates, read with care as privacy features affect opens
Conversion KPIs
- Leads or enquiries
- Conversion rate from visit to lead
- Cost per lead
- Cost per acquisition
Revenue KPIs
- Sales or revenue from marketing
- Return on ad spend
- Customer lifetime value, where you can calculate it
Keep reports simple
Create a one-page monthly report: five numbers, a short comment on what changed and next actions. Avoid dumping every metric.
Compare fairly
Look at month over month and year over year, and note events such as festivals that affect results.
Use real data only
Do not publish results you cannot support. Accurate numbers build trust.
Tools
A spreadsheet connected to analytics and ad platforms is enough to start. Learn the basics in Google Analytics 4 basics for marketers.
Frequently asked questions
How many KPIs should I track?
Five to seven that connect to your goals is plenty.
What is the most important marketing KPI?
The one closest to your business goal, such as qualified leads or revenue.
How often should I report?
Monthly for most small businesses, with weekly checks for active campaigns.
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