Digital Marketing
How to Create a Digital Marketing Plan
By Kavin P · · 1 min read
Learning how to create a digital marketing plan is the fastest way to stop wasting time and budget. A plan turns scattered posts and ads into a system you can improve.
The six parts of a plan
- Goal: one measurable target, such as 30 qualified enquiries a month.
- Audience: who you are speaking to and what they need.
- Channels: where you will reach them.
- Content: the topics and formats you will publish.
- Budget: time and money per channel.
- Reporting: the numbers you will review and when.
Make the goal measurable
"Get more traffic" is a wish. "Get 500 visits from search in three months" is a goal you can check.
Build a content calendar
List topics for the next four weeks, assign a channel and an owner to each, and set publish dates. Keep it in a spreadsheet; a free content calendar template is available.
Review monthly
At the end of each month ask three questions: what worked, what did not, and what will we change? Move budget to what works.
Keep it short
A one-page plan that gets used beats a 40-page plan that does not. If you want help turning goals into a working plan, contact me.
Frequently asked questions
What should a digital marketing plan include?
A goal, target audience, channels, content topics, budget and a reporting routine.
How long should a digital marketing plan be?
One to two pages is enough for most small businesses. A plan that gets used beats a long one that does not.
How often should I update my plan?
Review it monthly and rewrite goals each quarter or when your business changes.
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