Digital Marketing
Digital Marketing Checklist for New Businesses
By Kavin P · · 1 min read
Use this digital marketing checklist for new businesses to cover the basics in the right order.
Foundation
- A clear one-sentence offer
- A simple, mobile-friendly website
- A contact method that works (form, phone, WhatsApp)
- A logo and two brand colours used consistently
Be found
- Google Business Profile for local businesses
- A title and description on every page
- Three to five pages targeting what customers search for
- Links from your social profiles to your site
Be seen
- One or two social profiles, not six
- A weekly posting schedule
- A simple email list sign-up
Be measured
- Analytics installed
- Goals set for enquiries or orders
- A monthly review in your calendar
Common mistakes
- Spending on ads before the website converts
- Posting without a goal
- Ignoring messages and comments
Get the printable version
Download the campaign and SEO checklists from the resources page. If you would like help setting this up, contact me.
Frequently asked questions
What should a new business do first in digital marketing?
Set up a clear offer, a simple website with a working contact method and a Google Business Profile if you serve a local area.
Do I need a website to start?
A website is strongly recommended because you control it, and it gives ads and social profiles somewhere to send people.
How many social platforms should I use?
Start with one or two where your customers already spend time.
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